--- title: Assessing and correcting the cause of underperforming vines description: Efficient use of water is a top priority for Fowler Packing Company, which combines aerial imagery with soil moisture probes and micro-irrigation techniques to prevent waste. image: https://ceres.ai/hubfs/samson-banner.jpg --- [![Logo](https://ceres.ai/hs-fs/hubfs/Logo.png?width=157&height=36&name=Logo.png "Logo")](https://ceresimaging.net) CASE STUDIES # Assessing and correcting the cause of underperforming vines ## Fowler Packing Company > “I like that Ceres Imaging gives us an ability to easily measure a physical area. We can put pins around a region and say exactly what’s affected, versus us ball parking it and saying okay, it’s maybe 20 vines by 20 rows.” Kyle Moeller Among the nation’s largest growers of table grapes and citrus, Fowler Packing Company is a third-generation, family-owned operation. Efficient use of water is a top priority for the operation, which combines aerial imagery with soil moisture probes and micro-irrigation techniques to prevent waste. ![IMG_7265](https://ceres.ai/hubfs/IMG_7265.jpg "IMG_7265") ###### Crop Type Table grapes ###### Location Fresno County, California ###### Category Irrigation management ###### Highlight More than 50% improvement in yield #### The problem Kyle Moeller at Fowler Packing always knew a certain area of the ranch was seriously underproducing—but in evaluating how to address the issue, his team had always concentrated on the worst-affected corner of the 40-acre block. “We had some ideas,” he says, “and we knew that area was sandy—but we didn’t really realize how much of that block was actually being affected.” #### The solution When Ceres Imaging flew the ranch, the imagery revealed that water stress was affecting much larger acreage than was obvious from the ground. Kyle used the results to make his case to ownership for an additional irrigation set. With the equipment installed, the block is nearly as productive as the rest of the ranch. “If you look at the imagery today, that block is a 180-degree flip from what it was. Making the call to add that irrigation set based on the imagery has really changed that block altogether.” #### The outcome Imagery helped make the case for a change in irrigation strategy that resulted in big yield increases in the trouble spot— from 20%-30% the yield of adjacent blocks to 80-90%. ![fowler_imagery-01](https://ceres.ai/hubfs/fowler_imagery-01.png "fowler_imagery-01") The addition of an irrigation set in an underperforming area helped increase yields from less than 30% the yield of adjacent blocks to more than 80%. > “We’re adding imagery to ranches all the time and coming to realize how big of an issue some of these ‘small’ problems we see really are. If you walk a field, you maybe walk one or two rows and say, sure, I’ve got a little problem here—but you don’t always grasp the full extent of it.” Kyle Moeller, Sr. Irrigation Systems Specialist, Fowler Packing Company [![Back to case studies](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/3781587/b506897b-71f8-42f0-8b6a-990b37d381cf.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/3781587/b506897b-71f8-42f0-8b6a-990b37d381cf) ### More case studies [Almonds Sustainability Agribusiness Grower ## Optimizing irrigation strategies ](https://ceres.ai/customer-stories-old/optimizing-irrigation-strategies) [mandarins Agribusiness Grower ## Making investments with confidence ](https://ceres.ai/customer-stories-old/making-investments-with-confidence) [Almonds Agribusiness Grower ## Reducing almond orchard labor expenses ](https://ceres.ai/customer-stories-old/reducing-orchard-labor-expenses) [**CERES IMAGING**](https://www.ceresimaging.net/) 409 13th St. 16th Floor Oakland, CA 94612 +1 888-704-9398 [support@ceresimaging.net](mailto:support@ceresimaging.net)     ### Newsletter sign-up © 2026 Ceres Imaging This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. [**](https://www.facebook.com/ceresimaging/) [**](https://www.linkedin.com/company/ceres-imaging) [**](https://twitter.com/ceresimaging?lang=en) [**](https://www.instagram.com/ceresimaging/?hl=en) ### For a limited time, book a free water stress analysis from Ceres Imaging and test-drive the industry’s most popular aerial imagery solution. [![Book now](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/3781587/ba3e2153-685e-429a-9aff-b7dd9323d7c7.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/3781587/ba3e2153-685e-429a-9aff-b7dd9323d7c7) [##](##)